Архив 26-27 мая 2016 Экономические науки THE BENEFITS OF USING ELECTRONIC MARKETING IN SPHERE OF HOTEL INDUSTRY
pdf THE BENEFITS OF USING ELECTRONIC MARKETING IN SPHERE OF HOTEL INDUSTRY
Владелец Алина
Kodirov Gayrat Tolibovich
Student, group # 3-1MX-12, Bukhara State University, Uzbekistan
Khurramov Ortikjon Kayumovich
Supervisor, Bukhara State University, Uzbekistan
Abstract In the given work there were studied benefits of using electronic marketing in sphere of hotel industry. Tourism today is the global computerized business in which participate air companies, hotel chains and tourist corporations of the entire world. Modern tour product becomes more flexible and individual, more attractive and accessible to consumer. Electronic marketing is accomplishing electronic function by the Internet, information technologies and telecommunication systems. Electronic marketing is also called internet marketing, web marketing, online marketing or digital marketing. Keywords Internet, electronic marketing, display advertising, eE-mail marketing, blog marketing, social media marketing, mobile marketing.