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Khurramov O.K., Tokhirov J.R.
Bukhara, Uzbekistan
Dramatic changes in the global economy and society over the past 10 years, attracted the attention of almost every person from every industry ranging from banking services to air transport and communications. Currently, the key to the process, provide a competitive advantage, marketing acts. The pace of change taking place in the economy, increases all the time. Today, new products are created very quickly. In such circumstances, the role of marketing is changing fundamentally, and managing them becomes qualitatively different. The leaders of the near future - these are companies that are able to instantly respond to short-term market demand, immediately convert them to products and services and deliver them faster than other consumer.