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Ермағанбетова Арайлым Балмұқанқызы,
Оразова Ақмарал Абдоллақызы
In recent decades, the study of language in terms of its "internal arrangement" gave way to the study of "language in action", i.e. speech, in speaking. The problems of language functioning in society, the problem of language as a tool for human communication came to the forefront. As a general means of communication, language subtly responds to the changes in the life of the human collective, as well as those created and shaped by society. Life of the language and of human are closely related. This person determines the place where there should be any particular euphemism. Obscene, inappropriate and indecent is where euphemisms replace. But all these concepts subjectively determined only by man. Therefore, a euphemism - the concept is not so much linguistic as cultural.